The book analyses the very conceptual foundations of international business for the benefit of businessman, government officials and members of the international community who are involved in the conduct of it. The object of the book is to study present institutions, forces, and problems that are involved when business managers and nations try to operate in many economies at once, and to sort out the threats and promises that develop when they try to link their operations across national boundaries. It highlights the significance of comprehensive strategy of international business both at the firm level and the national level so that the scarce resources of a nation could be harnessed to the optimum level to meet the rising aspirations and need of the people. It will clarify what is going to happen in the field in the remaining years of this century. This book carries the description and analysis of national policies to a much greater depth than is customary in a basic text, with emphasis on the problems and issues of the early 1990's.
ABOUT THE AUTHOR Naunihal Singh
Dr. Naunihal Singh earned the degrees of M.A. (Economics), M.A. (Sociology), L.L.B. (with International Law), Ph.D. (Management) and D.Litt. (International Business). He was also educated at the Royal College of Science and Technology, Glasgow, U.K, and La Sorbonne University, Paris, France. Dr. Singh taught as Professor of Business Administration at many institutions of USA. A prolific writer, Dr. Singh has authored about fifty books on National and International Affairs. Formerly Director in the Government of India, and Member, Board of Governors, Engineering College, Kurukshetra University, India, Dr. Singh has represented India at the United Nations Economic Commission for Asia and Far East (ECAFE) at Addis Ababa. He negotiated trade with Japan on behalf of the Government of India during Expo ’70 held in Osaka. Dr. Singh travelled widely in Europe including England, Canada, Mexico, Brazil, Venezuela, Combodia, Chile, Japan and other South-Eastern countries, and African countries. A wide spectrum person Dr. Singh was till recently a Member of Parliament (Rajya Sabha).
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