International marketing brings different countries closer and also develops cultural relations among them. Closer cultural relations improve the quality of life of people in different countries. Finally, international marketing brings interdependence among the countries of the world. The participating countries have to maintain friendly relations among themselves. This situation ensures cordial relations among the nations of the world and also ensures world peace. No country today can survive in isolation. The developing countries need imports of capital equipments, raw materials of critical nature, technical know how for building the industrial base in the country with a view to rapid industrialization and developing the necessary infrastructure. The share of oil imports in the total import of the underdeveloped countries is much higher and its imports cannot be avoided all it is required as a means of energy to run the industries. This book will serve the purpose of trainees and trainers, professionals and policy planners in the field.
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