Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing: Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia – as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing: Plans and Strategies in Asia
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Bibliographic information
Title
International Retailing: Plans and Strategies in Asia
Author
Edition
1st ed.
Publisher
Jaico Publishing House, 2008
ISBN
9788179927335
Length
216p.
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