Intrapreneurship, also referred to as corporate entrepreneurship, creative entrepreneurship, corporate renewal, organization entrepreneurship or corporate venturing; is a concept by which perspicacious corporate employees-at any level of the company–identify and construct a unique business model that offers significant growth opportunities for their company. Intrapreneurship is vital to organizations, especially in the highly competitive environment of today, so as to continuously innovate systems, processes and products. Intrapreneurs help the company walk on the less todden path and try to find something new and innovative. This creativity in an employee can sometimes pave way for unexpected success or failure to the company. Intrapreneurship is a skill which can’t be restricted only to the top level of the organization. These intrapreneurs can turnaround an ailing company to a successful one. On the other hand, the company, too, should have enough trust and confidence in its employees and motivate them to take risks on behalf of the organization. There are many issues involved when it comes to Intrapreneurship. So, considering the need and relevance of the subject, this book helps the reader understand the basic concepts and idea behind Intrapreneurship, key factors affecting the same, Intrapreneurship as seen by the employer and employee and other such perspectives backed by practical experiences of various companies throughout the world.
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