In times when globalization is at the hub of many a discussion and debate, this book introduces students to its effects on businesses-within the contexts of natural environment, culture, economics, politics, technology and industry activities. Barbara Parker shows how successful global managers are those who are best able to monitor, respond to, and even shape global shifts, as well as achieve worldwide integration of their internal resources of people, processes and structures. Her emphasis is on applying management principles in a global world, but as globalization has a multidisciplinary nature, she also addresses theories from other fields, particularly economics, international business and cultural anthropology. The book also introduces timely topics to do with our global environment-such as leadership, human resource systems management, career development, corporate social responsibility, business ethics and diversity management. Introduction to Globaliztion and Business will help university students understand and assess how external global shifts affect organizational activities and business practices.
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