IT tools and techniques enable retailing and expand opportunities. This book explores IT-enabled retailing in the context of Point-of-Sale (POS) terminals, Closed Circuit Television (CCTV), Electronic Article Surveillance (EAS), audio listening posts, etc. Included are cases on Wal-Marts SCM Practices, Tesco.com, Sainsbury’s ‘Supplier Relationships and retail initiatives in India.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
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