In the present IT era, there can be no development with appropriate technological support. Developed nations of the world have created competencies by harnessing technology for their benefits, but sadly this has resulted in being digitally divided. This divide is seen both between developed and developing nations and in India’s cities and villages. A growing digital divide is not found just between the developed and the developing nations; rather, it has moved a level lower. In a high-paced developing nation like India, the digital divide has started showing its obvious presence amidst the urban and the rural landscape of the country. Cities like Bangalore, Hyderabad, Chennai, Delhi, and Mumbai have captured attention to their IT resources. Bangalore is now considered the Silicon Valley of the country. Revenue from the IT industry and IT Enabled Services Industry has skyrocketed over the years. At the same time, the rural Indian is yet to see the first-hand benefits of the Information Age. This book attempts to showcase specific instances of Government initiatives as well as initiatives from Non-Governmental bodies to bridge this digital divide. It also encapsulates the innovative technological landmarks that have made life easier for the rural people and enhanced their quality of living. Case discussed are Akashganga, Gyandoot, ITC’s e-Choupal, TARAhaat, Sari and n-Louge.
ABOUT THE AUTHOR K.R. Jayasimha
Jayasimha K R has over six years of research and teaching experience. He has taught full time MBA and executive MBA students in Kirloskar Institute of Advance Management Studies (KIAMS), ICFAI Business School, Hyderabad and ICFAI Business School, Bangalore. He has designed and offered sessions in various Management Development Programs (MDP) for executives from manufacturing, service, family business, and public sectors. He is the founding editor of the quarterly peer reviewed journal, The ICFAI Journal of Marketing Management (IJMM). He has edited books and presented papers in National conferences. He also has published papers and case studies in journals of national repute. He was the chairperson of the National Conference "Marketing 2004 & Beyond". Currently he is Head of the Department, Centre for Business Research, a constituent unit of ICFAI Business School, Bangalore.
ABOUT THE AUTHOR Veena Yamini B.
Veena Yamini B holds an MBA in Marketing from the University of Madras. She is a Faculty Associate at the Center for Business Research, ICFAI Business School Bangalore, an affiliate of the ICFAI University and teaches Consumer Behavior to executive MBA students. She has been a regular contributor to Marketing Mastermind, a publication of The ICFAI University Press. Her areas of interest include Consumer Behavior, Corporate Communication and Human Resources.
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