The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. A distinct difference between PR and advertising is their extent of message control. When, where, and how an advertisement runs is quite controllable. Ad space purchased in the right format (i.e. broadcast, radio, print, online, sky writing, floating barge) means one has inherent control over what massages are communicated.
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