Today, media-related programs, departments, schools, and colleges go by such names as journalism, journalism and mass communication, mass media, media studies, communication, communications, communication and mass media, and a variety of other names. The growth of journalism education and other practical courses of study in the post-Civil War period came at a time when the state university was being established and defined in the mid west and west, “where Fortier democracy and frontier materialism would help to support a practical-oriented popular institutionâ€. Some of the concerns of the book areas follows: The reasons of the founding of journalism education, particularly the efforts of its founders to develop a curriculum that would result not only in trained journalists but also broadly educated and ethical journalists. The broadening of journalism education that led to the incorporation not only of advertising and, later, broadcast journalism but also public relations. The increasing emphasis on the more theoretical concerns of the mass media with the birth of mass communication and communication studies. The Struggle over programs of interpersonal communication as to where the boundaries of mass communication and interpersonal communication should be.
Journalism and Mass Media Education
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Bibliographic information
Title
Journalism and Mass Media Education
Author
Edition
1st ed.
Publisher
ISBN
8189612174
Length
viii+240p., Tables; Figures; Bibliography; Index; 23cm.
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