For organizations to gain competitive advantage, organizational learning and innovation, it is important that they create and share knowledge. Today, companies see a cost-saving in this and a way of propelling growth. But not much is known about it, its benefits, the technology it uses, etc. Therefore, this book serves as a primer on the subject of Knowledge Management (KM) and demonstrates how KM practices can contribute to corporate success.
ABOUT THE AUTHOR N.M. Shanthi
N.M. Shanthi holds a Master's degree in Economics from the University of Madras, India. She has more than 5 years of experience in the IT Training Segment as a marketing professional. She is presently working as a Faculty Member at the Icfai Business School Research Center, Chennai. She also teaches marketing management at Icfai Business School, Chennai. Her areas of interest are marketing and consumer behaviour with a specific focus on the telecom industry. She had presented research papers in various seminars and international conferences and is a regular contributor of articles to various management journals and business magazines.
There are no reviews yet.