Due to rapid industrial and technological developments in the contemporary world the means of mass communication have been tremendously developed. Media is collecting information from the whole of the world in a very short time, and is in a position to dessiminate information to the masses. All these factors are influencing the politics, the economies and culture very deeply. Now-a-days media has become so powerful that it is in a position to change the Governments. The radio, television and the newspapers are influencing the common man very deeply. Their modes of working, modes of spending money and reacting to the political developments have drastically changed as a result of the media and mass communication. Media is a powerful tool in the hands of the politicians, industrialists and business people.
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