Business firms today are managed in fundamentally different ways as compared to thirty or even twenty years ago. Most firms, including family-run business pay more attention to the latest management techniques and concepts to maximize their growth. This volume brings together fifteen essays by acknowledged experts on significant concepts in management that are critical to business strategy in the new economy. Using illustration from Indian business and industry, the essays explore, industry structure, financial systems, and macroeconomics at firm level., competitive advantage of firms in the new marketplace managing the value-chain-from supplier to consumer, creation of future value for all stakeholder, meeting social obligations through transparency and good governance.
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