This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed food industry in relation with financial and infrastructual problems. The crux of the study cover the entire gamut of the subject ranging from transportation, preservation, distribution, packaging, training of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price.
ABOUT THE AUTHOR Monalisa Choudhury
Monalisa Choudhury a Postgraduate from Gauhati University has completed her L.L.B. and Ph.D. from the same University. She has published a number of Research Papers in Many Journals. At present, She is a Lecturer in Commerce Department, Dispur College, Gauhati.
ABOUT THE AUTHOR Nayan Barua
Nayan Barua at present a Reader in the P.G. Department of Commers, Gauhati University, started his career as a Lecturer in Commerce of Gauhati Commerce college, Guwahati in 1978. He has been in teaching and research in the University since 1988. He also completed his L.L.B. and Ph.D. in 1983 and 1992 respectively. He has published two books to his credit beside 30 research papers in variour books and journals of national and international repute. He has also successfully guided three of his research scholars in obtaining Ph.D. degree.
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