Indian Agriculture arguably the backbone of India’s economy is highly dependent on the spatial and temporal distribution of monsoon rainfall. India’s population is growing faster than its ability to produce rice and wheat. Agriculture in India is the means of livelihood of almost two thirds of the workforce in the country. A better approach is to perform an annual comprehensive review of markets and opportunities, then make long-term strategic decisions without the distractions of day to day marketing and sales activities. Daily decisions then fit into the company’s overall strategic marketing goals.
ABOUT THE AUTHOR Premjit Sharma
Premjit Sharma is having more than fifteen years of teaching and research experience mainly on cropping systems and soil fertility. Throughout his career, he has been associated with a number of educational and research institutes. He has published a number of research articles in reputed journals. His areas of interest include agriculture, agricultural economics, agricultural business management, natural resource m augment and sustainable development. He has been associated with a dozen of UG and PG Courses in the discipline of agriculture and is the chairman of advisory committee of M.Sc. and Ph.D. students. Apart from being an active and dedicated teacher, he has also been committed in research and running projects funded by the eminent bodies.
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