This book focuses on the role of product management, which helps monitor the product through its life cycle and ensures that all stages of production are relevant to market needs. Pricing is another area discussed here. Other subjects discussed here include building supply chain excellence, creating and nurturing strong bonds and how customers judge products. This book will be useful to marketing professionals, consumers and those involved in strategy management.
ABOUT THE AUTHOR Anshul Kaushesh
Anshul Kaushesh is a Faculty Member at ICFAI Business School, Bangalore, an affiliate of the ICFAI University. She holds a Post Graduate Diploma in Management from Indian Institute of Management, Kozhikode. Prior to joining ICFAI, she was working with UTI Bank. She has over two years of experience in teaching and editing. She has written several articles on marketing issues in various journals and business newspapers. She is a member of Board of Editors of ICFAI. Her areas of interest are marketing strategy, direct marketing and advertising. She is also the Consulting Editor for "Marketing Mastermind", a monthly digest magazine published by ICFAI Press.
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