Mass Communication in Information Age: Concepts and Applications

Mass media and mass communications are widely debated and researched topics. For present day media persons it is important to have a thorough understanding of information and mass communication . techniques. The present endeavor is an attempt in this direction. We have collated. A vital information on all crucial aspects of mass communication and information in this volume. The useful and informative readings are grouped under the following headings— Introduction to Mass Communication; Models of Mass Communication; Management Information System and Mass Communications; Communication Revolution; Assessing the Nature of Mass Communication; Internet; Mass Communication Organization; Infotainment; Censorship and Mass Communication; Information and Mass Media and Bibliography etc.