The book provides a comprehensive text across the whole range of approaches to understand the theories of mass communication. The text offers an integrated treatment of the components of mass communication.
The book gives a comprehensive account of recent theories and research. It is an excellent, comprehensive survey of the whole range of theories on mass media. It is a most intelligent text, for the general reader, as a condensed reference work who want to read and know a both the various concepts and theory of mass communication.
The book presents an overview of the various concepts and theories of mass communication, which are required to assess the reference of mass communication in the society.
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