Media studies has a short history but a long past. Though the name is not more than three decades old, the central intellectual problems of media studies have been pursued in a variety of intellectual traditions over the course of the twentieth century and before. Looking backwards, we are in a good position to discover ancestors in the American progressives Chicago, the effects tradition Columbia, critical theory Frankfurt, and British cultural studies Birmingham.
Efforts have been made to make the book accessible to both students and researchers and media personalities by analysing the facts pertaining to mass media, mass culture and elite in an incisive way.
ABOUT THE AUTHOR Rajesh Kumar
Dr. Rajesh Kumar graduated from University of Delhi in B.Sc (Honours) in Mathematical Statistics in 1980 and M.Sc. in Mathematical Statistics in 1982. He did Professional Statistician's Certificate Course (P.S.C.C.) in agricultural statistics equivalent to M.Sc. (Agricultural Statisitics) in 1983 from Indian Agricultural Statistics Research Institute, New Delhi. He was awarded Gold Medal in Professional Statistician's Certificate Course (P.S.C.C.) in Agricultural Statistics for securing highest marks and V.V.R. Mauthy Memorial Prize. He earned Ph.D. degree in Statistics for his work in the field of Survey Sampling in 1995 from Uniersity of Lucknow. Dr. Rajesh Kumar qualified Agricultural Research Services Examination in 1985 and joined Indian Institute of Sugarcane Research, Lucknow as Scientist (Agricultural Statistics). Presently, he working as Principal Scientist (Agricultural Statistics) at Indian Institute of Sugarcane Research, Lucknow, U.P., India. He was elected Fellow of Royal Statistical Society, London in 2000 and was granted the status of Chartered Statistician of Royal Statistical Society, London, UK in 2003. He was the elected Secretary of Association of Sugarcane Technologists of India, c / o Indian Institute of Sugarcane Research, Lucknow in 2004 and an elected member of Executive Council of Indian Society of Agricultural Statistics, c / o IASRI, New Delhi in 2006. He was elected as one of the members of International Board of Consulting Editors of Sugar Tech- An International Journal of Sugar crops and Related Industries published by International Association of Professionals in Sugar and Integrated Technologies, China and Society for Sugar research and Promotion, India in 2007. he was elected as Editorial Secretary of Bhartia krishi Anusandhan Samiti, karnal in 2006. Dr. Rajesh Kumar has published more than 100 research papers in the field of Statistics, Agricultural research and Crop Planning. He shared the responsibility in organizing several National Seminars on Sugarcane Research. On many occasions, he was the member of monitoring team constitute for monitoring the trials of All India Coordinated Research Project on Sugarcane conducted at different location in India.
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