Media and Entertainment: Social Impact

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The entertainment industry has a huge impact on people today, in fact on a daily basis we need to fall back on entertainment at least 4/5 times. That’s what a recent survey says. What we see, watch or hear is how we ‘grow up’. The meaning of entertainment has undergone a major makeover over the years. We would love to dress up as Cinderella and get married at the Disney castle. The life-like video games perhaps give us a high like no other. Whoever doesn’t watch the saas – bahus of Indian telly? What about the violent reality shows, MMS scams, dance bar controversies? Surely, we realize how easily a tech-savvy 10-year-old can give himself adult entertainment over the internet? This is what this industry has come to!… some for the good and some for the worse. The entertainment industry to a large extent shapes our social structure. This industry has significant impact on our minds, i.e. it shapes our way of thinking, acting and doing things. In recent times, not only have there been revolutionary innovations to entertain various segments of society but a lot of undesirable trends have also taken birth. Each aspect has impacted society in some way or another, especially because of the accompanied upsurge in media. Thus lies its significance. We offer this book to provide the public with a better distinction between ‘essential’ as well as ‘unnecessary’ entertainment and its place in our society.

ABOUT THE AUTHOR Simantee Sen

Simantee Sen holds a postgraduate diploma in Business Management from Indian Institute of Planning and Management, New Delhi and master's degrees in Environmental Biology as well as Advertising and Public Relations from Delhi University. She is currently working as an Adjunct Faculty at Icfai Business School, Pune. She also teaches at various other B-Schools in Pune. She also worked with The Times of India and American Express India for about seven years. Her areas of interest include human resource development, marketing, advertising and public relations.

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Bibliographic information

Title
Media and Entertainment: Social Impact
Author
Edition
1st ed.
Publisher
ISBN
9788131415832
Length
332p.
Subjects