Mass media, however not only reflect the values of our society but also influence them. In a democratic society mass communication conveys information and opinion that ultimately enable citizens to make decisions. That mass media do make and impact has been demonstrated time and again. The significance of the control not only of the ownership of mass media but also of their content is substantiated in the contrast between totalitarian and democratic societies. The women interviewed during the course of the evaluation study were mostly form the rural areas. However interviewers were asked to make their own subjective assessment of the family on the basis of the appearance of the women and whatever other general information they could get in causal dialogues with the women or others in the family.
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