"Media Management" as a paper is being taught at the various diploma, degree and post graduate levels in Media Communication and Journalism at various universities and institutions. This book is designed as an introductory text to the above papers, encompassing vital information on all pertinent aspects. The major topics dealt in this book are-Starting of Newspapers and Magazines; Newspaper Organisation and Management; The English Press in India; New Dimensions of the Print Media; Problems and Prospects of Newspaper Industry; Small and Medium Newspapers; Media and Professional Organisations; Status of Radio and Television; The Prasar Bharati Act, 1990 etc. it is hoped that all those will benefit from the contents of this book for who it is meant.
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