Media Psychology is a process which focuses on the Psychology of media. The only comprehensive introductory Media psychology book that defines, models, and practices critical thinking in every chapter. Research Updates keep readers abreast of the most recent findings and controversies in the field. The book’s scientific/critical thinking emphasis helps readers assess and understand matters of direct relevance to their own lives. This Media and Research Updated edition integrates the most recent research findings. This book focuses on an empirical exploration and analysis of media entertainment’s appeal to those seeking and experiences diversion, relaxation, excitement, amusement, bewilderment, and other alternations of prevailing experiential states and emotional responses. This book has been prepared keeping in mind the need of researchers, students, scholars and for media professionals.
ABOUT THE AUTHOR S.P. Singh
Dr. S.P. Singh, obtained degrees of B.Sc. (Hons.) Ag. & A.H. and M.Sc. (Ag.) Horticulture from G.B. Pant University of Agriculture & Technology, Pantnagar (UP) India in 1964 and 1970 respectively. In the same University, he conducted research and imparted technical know-how on seed production technology in cereal and vegetable crops to the progressive farmers of Tarai region of western U.P. He was awarded Senior Research Fellowship by CSIR, New Delhi leading to Ph.D. degree in Horticulture at National Botanical Reserch Institute, Lucknow under Kanpur University, Kanpur (UP) in 1974-78. He joined Konkar Krishi Vidyapeeth, Dapoli, Ditt. Ratnagiri (MS) as Assistant Professor in 1978 and worked in the cadre of Associate Professor from January 1979 to Nov. 1983 in the same University. Presently Dr. Singh is serving as Associate Professor of Horticulture at Gujarat Agricultural University, Junagadh Campups, Junagadh since December, 1983. Dr. Singh has published more than 50 research papers and 65 semi-research articles in Horticulture. Dr. Singh is a life member of the Indian Journal of Plant Science Research and Indian Farmers’ Digest His main areas of interests are floriculture, olericulture and plantation crops. He is author of three more books, viz. 1. Mist propagation, 2. The Gliricidia, 3. Scientific Management of Arecanut Gardens.
There are no reviews yet.