Media Writing

Whether Professional writers write for print, broadcast, public relations, or advertising organizations, media writers employ a common strategy and critical method. Their strategy and critical thinking habits constitute the focus of this book. Because that strategy and method of thinking represent on-the-job refinements of the professional approach, the purpose of this book is to provide inexperienced writers with this knowledge before entering the work world, whether they enter it as an intern, a new hire, or a free-lancer. This book was written, not only to meet that need, but for other reasons as well. This book will also convinced that students can write with confidence in a variety of media situations once they learn the specific strategy and skills professional writers have learned through trial and error on the job. With practice, novices develop an ability to manage information systematically, to reach into personal reservoirs of creativity, and to evaluate their own writing critically.