Mobile Telephony Business: An Introduction

In stock

Free & Quick Delivery Worldwide

Mobile telephony is one of the fastest grown and adopted technology all over the world. The market still continues to grow at a phenomenal rate. Within ten years of introduction of mobile phones in India, i.e. by the end of 2005, the number of mobile phones was about 76 million. The book presents a collection of select articles and cases about mobile telephony. Some aspects of the scenario of mobile cellular phone industry in India, Africa, the U.K., Australia and the USA are presented through relevant articles. Utilization of mobile phones in insurance industry, in service sector, in knowledge based organizations, among the children and concerns of parents, for M-Commerce and M-Governance, for tourists in Macau and Hong Kong and the relevant advantages and disadvantages in these sectors become known through the articles dealing with the said topics. Mobile handsets and services are being introduced with a lot more features such as digital camera, PDA, entertainment, news etc. It is no longer a prestige product but has become a necessity. The competitive nature of the Indian market, aggressive marketing by Reliance Infocom, their teething troubles and quick responses are clear from a case included in this book. India is likely to emerge as a major manufacturer of handsets, besides China, as Elcoteq from Finland and LG from Korea have started putting up plants in India for the huge local market and for Exports. All over the world, even in developing countries in Africa, the experience is that there is a strong influence of increase in the use of mobile technology on the growth of GDP.

ABOUT THE AUTHOR Dhananjay Keskar

Dhananjay Keskar is a graduate in Mechanical Engineering from the College of Engineering, Pune. He holds an MBA degree from AIM (Asian Institute of Management) Manila, Philippines. He is a Professor of marketing and presently is the Director of Icfai Business School, Pune. He has 21 years of top level corporate experience, of which, he spent 15 years in Nigeria, holding various board level positions. He had formed and managed a partnership firm, handling marketing and distribution of office automation and communication products in India. His areas of interest include marketing, marketing communication, brand management and general management. He is a member of the Board of Governors of the Advertising Standards Council of India. He had significant international exposure during his stay abroad and travels in Europe, USA, Canada, Far East Asia and India. He led a Group Study Exchange (GSE) Team for Rotary Foundation to Los Angeles, USA.

reviews

0 in total

There are no reviews yet.

Bibliographic information

Title
Mobile Telephony Business: An Introduction
Author
Edition
1st ed.
Publisher
ISBN
8131406229
Length
308p.
Subjects