Modern Encyclopaedia of Media and Mass Communication (In 3 Volumes)

Mass Communication has had a long and chequered history. Its need was felt with man’s emergence as a developed social animal. With the growth and development of society and social institutions media of mass communication also developed in diverse forms as per need of the time. Real revolution in the field of media and mass communication came with the advancement of science and technology. And fortunately, we have an excellent and advanced form of mass communication media in the 21st century which is becoming easier, faster and cheaper day by day. Amidst the plenty of literature available, this present encyclopaedic work is a unique effort to collate information on various vital and multifaceted issues that center round the subject. Certainly, the contents will prove of utmost use of students and trainers, mediamen and other professionals, policy planners and administrators in the field. This scholarly work consists of three volumes namely: Media and Mass Communication; Issues in Journalism and Mass Communication; Mass Communication in Information Era.