Journalism as a vocation seems to be adventurous to majority of the individuals who has nothing to do with the professionalism behind every success story. This is certainly not an area where by mere cramming the principles and by following certain predefined guidelines any individual aspirant would ever succeed. With advent of globalization the culture and trends of the media have certainly changed to an extent which none of us ever expected. Aspirant journalists have to prove themselves by reporting exactly what is important for the target audience to know about the incidents and developments taking place regionally and internationally. Reader must be informed about the good and the bad work done by the media without any bias. Economic constraints have certainly forced media men to act as ombudsmen of big business tycoons, socialites and politicians and all this is taking place for just remaining in existence. Journalism, Lippmann declared, was being practiced by “untrained accidental witnesses.†Good intentions, or what some might all “honest efforts†by journalists, were not enough. Faith in the rugged individualism of the tough reporter, what Lippmann called the “cynicism of the trade,†was also not enough. Nor were some of the new innovations of the times, like bylines, or columnists. But still no one knows what might be accepted by the public at large and what might be criticized by the majority of the target audience. If any reporter works in a style to please the reader or the target audience then the real sense of journalism and journalistic style of writing would be defeated and this is something which professionals do not want to take place. New aspirants must see that they provide the audience what really is important for them to know rather than something cheap which the audience might like to appear in the media despite its futility. Every time a newspapers lays out a front page, or a TV station puts together a broadcast, it is doing more than determining where and how stories should be played. It is in some ways expressing a theory about how people interact and learn from the news. Story slots and lengths are normally chosen to imitate the many aspects of the community and the larger world, not just a tapered set of interests. And as an outcome, while the journalists may not think of them this way, these decisions are expressions of theories of democracy. This book will be essential reading for all aspirants of journalism, mass communication and media studies.
Modern Journalism: Reporting and Writing
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ABOUT THE AUTHOR Diwakar Sharma
Diwakar Sharma specializes in public relations, mass communication, event management, business and media ethics as well as in marketing. He is freelance content writer and public relations consultant. Diwakar is also associated with BLS Institute of Management, Mohan Nagar, Ghaziabad. Sharma (B. 1980, Delhi) completed Bachelors in Business Administration from Ch. Charan Singh University of Meerut with specialization in marketing. Then he took his Masters Degree in Mass Communication from Guru Jambheshwar University of Hisar. Subsequently he completed post Graduate Certification in Public Relations, from Niagara College, Canada. Sharma acted in a Tele Film 'Besakhiyan' telecasted on Doordarshan-1 (India National Channel) on January 1997, film was on "Pulse Polio". Though not many people know about this film but he is of the opinion that the film and media world impressed him. The reason why he shifted from management to mass communication revolves around his personal experience with the media. He has also attended acting awareness workshop under eminent personalities like Dr. B.V. Mishra, Late B.M. Shah, J.N. Kaushal, Dr. Pancharan Pathak and Pt. T.R. Azad. Sharma has attended several seminars in India and Canada. He is a life member of Public Relations Society of India (Delhi Chapters), and also a member of Asian Media Information in keeping himself updated with the latest trend in public relations as well as mass media industry and fro this purpose he intends to attend workshops and seminars both in India and abroad. He has prepared numerous projects, communication plans and sponsorship proposals. Besides the current book, he has also authored the book, Public Relations-An Emerging Specialised Professions with Text & Case Studies.
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Bibliographic information
Title
Modern Journalism: Reporting and Writing
Author
Edition
1st ed.
Publisher
ISBN
8176297070
Length
xxi+681p., Tables; Figures; Appendices; Bibliography; Index; 25cm.
Subjects
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