Museum Information Service: Its Management and Marketing

The book comprises of three major aspects that are essential for museums. These are Museum Information Service, Management and Marketing of Information Service. This is a complete survey based book, written on Indian perspective. Analyses on various survey results have been included that highlights the present scenario of information dissemination in Indian museums and dissatisfactions of people. The study points out why visitors’ number is so less in Indian museums that is causing hindrance in surviving the museums successfully. Various modes of information dissemination are suggested and hope that these can help museums to satisfy visitors, common people and users. A plan is given for developing the information service in Indian museums. Suggestions are also given in order to overcome problems like financial crisis, administrative problems, shortage of human resource, poor infrastructure and age-old image in society. An attempt has been made on managing information systematically to provide access to users and retrieve information instantly, taking utmost security. Various aspects of marketing of information service are also given in the book that can guide museums in attracting people, enhancing image and earn revenue.