New Perspectives on Marketing of Horticultural Crops in North-East India

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The production of horticultural crops has assumed great importance in the north-eastern hill region of India in view of the diversified topography, agro-climatic conditions and fertile soil resources. Thus, a variety of fruits, flowers and vegetable crops can be raised throughout the year in some or other parts of the region. Both central and state governments also have formulated various schemes e.g., Technology Mission for Horticulture Development in NEH States realising the scope of horticulture in the region. In spite of this, by and large, horticultural crops are not developed to the desired extent owing to several reasons, chief among them is marketing. This book studies few of the commodities in which newer dimensions on marketing of horticultural crops could be viewed so that they could be replicated in similar areas and siuations in the region. The book contains seven Chapters coverings the various aspects of production and marketing of four commodities, viz. tomato, cabbage, passion fruit and anthurium flower.

ABOUT THE AUTHOR S B Singh

Professor S.B. Singh had a fine association spanning well one and a half decade with Archaeological Survey of India, gaining vast and varied experience in the field of Archaeology, Art and Epigraphy by extensive field work, particularly explorations and excavations in various parts of the country, Since 1973, he was associated with the Department of Ancient Indian History, Culture and Archaeology, Kurukshetra University, teaching postgraduate students and guiding research to scholars, and subsequently retired as Professor from the same department in 1992 AD. As an erudite scholar, his publications include sixty Research papers in prestigious Indian and Foreign Journals like East and West, Arts of Asia, Lalit Kala, Journal of the Indian Society of Oriental Art, Roopa-Lekha, besides several others. He is also an author of The Archaeology of the Lucknow Region (1972) in collaboration. The other books include 'Letters of H.M. Lawrence (1978), Archaeology of PaÛchŒla Region (1979, U.G.C. Project), Epigraphy and Art (1996, I.C.H.R. Fellowship), Sculptural Art of Northern India, (2006, U.G.C. Project), in addition to a Hindi book - Lucknow - ‘Nawabon Se Pahle’ (2010) and other literary works in Hindi including a poetic composition ‘Pushpanjali.