New Trends in Banking

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Banking has progressed far beyond taking deposits and lending to different sections of society. The reasons for this change include the growth of banking technology that has changed the face of this industry with a decreasing emphasis on human intervention. Debit and credit cards, core banking, and internet banking are borne of technology. And now banks are giving a thrust to retail banking. On the other hand, due to intense competition in the banking industry, banks are constantly on the look out to explore new avenues to augment their non-interest income, such as bancassurance, collection of taxes, and collection of utility bills and distribution of mutual funds. Against this backdrop, this book gives an overall picture of the new trends in banking in four sections and highlights prospects for Islamic Banking. It is hoped that this book will be of immense value to practicing bankers, finance professionals, teachers, researchers and students.

ABOUT THE AUTHOR Ravi Kumar V V

Ravi Kumar V V is a graduate in Science and a post graduate in Business Administration in Marketing from Osmania University, Hyderabad. He is also a Certified Associate of the Indian Institute of Bankers (CAIIB). He has corporate experience of over 9 years in the Banking and Logistics business. During his stint in the Banking industry, he has specialized in the area of marketing the Banking products and services. Presently, he is working as Consulting Editor at the ICFAI Busines School Research Centre, Chennai. His areas of interest are marketing strategy and services marketing. He has been regularly contributing to the magazines on Marketing, Banking and General Management published by the ICFAI University press.