Online Marketing and Sales Promotion is very important topic in the modern time, when the global marketing effected in the world. To sale product one needs knowledge of marketing. This book is striving for the same. Opportunities in building career in Marketing are tremendous. This book is designed just to meet the needs of students and marketing practitioners. It endeavours to place before the reader the vast expansive scope, variety and dynamism of the field of service marketing.
This book presents the vast and completed subject of Online Marketing in a forthright and intelligible way. The book is prepared specially for B.Com., B.B.A., M.Com., M.B.A. and some of the diploma and degree courses related to Marketing field. The contents are formed in such a manner that it will cover the syllabus of most of the graduate and under graduate courses related to the Marketing Field.
ABOUT THE AUTHOR Harish M. Shah
Dr. Harish M. Shah is Principal of K.K. Parekh Commerce College Amreli (Gujarat) holds the degree of M.Com. (Cost Accountancy), M.Phil. (Commerce) and Ph.D. He has teaching experience since 1980. He is actively involved in research activities and has present many papers at national and international seminars, also the published 20 articles in 'Arth Sankalan', 4 articles in Business Management, 3 Articles in Commerce Association Magazine. He is member of Senate, Saurashtra University, Rajkot. Also member of Business Management and Marketing Management, Saurashtra University, Rajkot. He is joint Secretary of Principal Association, Saurashtra University, Rajkot and joint Secretary, All India Commerce Association of India, Gujarat Branch. His area of specialization include marketing and financial management. He is also painstaking always try to keep him self up dated in the field of his specialization. His another two books are under process.
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