Organised Retailing and Consumer Behaviour

This book is an ideal study resource for management students and researchers in the field of retailing and consumer behaviour as well as professionals and business persons. It starts with the definition of retailing which is dealt comprehensively from various perspectives. This book discusses the theories, concepts and practices in the field of retailing in the Global and Indian cultural setting. It provides incisive insights and in depth analysis of retail shopping behaviour in Indian context. It also present a study on the consumers shopping behaviour in an organised retail outlet. This book also contains a section devoted to organised retailing in India, its evolution and its growth over the past few years. An attempt is also made to segment the shoppers of organised retail outlets.