This textbook has been written strictly in accordance with the syllabus prescribed by the AICTE for the subject. The subject includes topics which are very lengthy and complex. The author has made attempts in simplifying the topics and presenting them in a simple and easily graspable manner by the students. The book may not serve as a reference but is informative and exhaustive to the extent required for a Pharmacy Student pursuing management subject. The field of management is very vast, dynamic and complicated and it is not possible to cover every aspect in one book. in this text book, an attempt has been made by the author to explain the tenets of management in a simple and lucid style.
ABOUT THE AUTHOR G Vidya Sagar
Dr. G Vidya Sagar, Professor and Principal, ASN College of Pharmacy, Tenali, A.P., is a dynamic personality in the field of Pharmaceutical Sciences. He has 19 years of rich teaching experience at undergraduate level. He has 70 research publication and more than 100 review articles in the peer reviewed professional journals of repute. He has a good aptitude for management subject and he has a Post Graduate Diploma in Marketing Management (PGDMM) from Annamalai University, Chidambaram. The author is examiner and paper-setter for 12 Indian universities for pharmacy and he is a member of board of studies of few universities. He chaired several scientific sessions and served as co-chairman for several national and International pharmacy conferences. He has guided 50 students for their research projects at B.Pharm level. He is professionally associated with several organizations like APTI, IPA, IHPA, IPGA, ISTE and ISCA. The "Principles and Practice of Pharmaceutical Industrial Management" is an outcome of his teaching expertise in the subject for the last 1 a years. The book is structured in a manner to be very comprehensive and sweepingly wide so as to accommodate the syllabus of almost all universities in India offering this subject in B.Pharm and AICTE model core syllabus prescribed for the subject. The book will serve the needs of student community in the area of Management aspects related to pharmaceutical sciences.
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