Flower production is an important growth sector in agriculture; however, the markets for flowers have so far received little attention. The marketing efforts have been largely unorganized and sparse in nature. Hence, it is important to analyze the marketing practices that are being followed and to identify the market intermediaries and channels of marketing. There is a need for renewed focus on identifying high value low voluminous crops to steeping up growth of allied and non-farm activities. This book covers the information on Technological Gap and Marketing aspects in floriculture crops which is useful for researchers and postgraduate students. The book covers paramount importance for new generation of growers to employ modern technology for maximizing production and offer quality produce for consumer acceptability, thus fetching a better price and to ensure economies of scale and scope, and ensure that transactions costs and time remain competitive is to follow the ‘collective’ route without the rigidities of the formal co-operative structure. It is expected that this book will of great value to the policy makers to study out primary investigation mainly focusing on the open cultivation flower-growing farmers with a view to analyzing their socio-economic conditions , marketing behavior and consumption pattern of the flowers The aspiration is to educate young entrepreneurs on how to successfully implement sustainable production practices and to identify consumer segments that are willing to pay premium prices for sustainable floriculture crops.
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