Principles of Communication

Communication is the process of exchanging information usually via a common system of symbols. It occurs only when there are two associated information producing processes and the output from one process is the functional inverse of the other process’s output. Communication is so deeply rooted in human behaviours and the structures of society that it is difficult to think of social or behavioural events that are absent communication. Effective communication skills are essential in any sphere of human interaction. It is the sole activity all people share. The benefits of effective communication are too numerous to list,for they enhance all aspects of life from the personal to the professional. In business and in the workplace, on the domestic front and in our social lives, we all stand to benefit from more effective communication skills. This book provides an overview of the basic concepts of communication and the skills necessary to communicate in various contexts. Emphasis is placed on communication theories and techniques used in interpersonal group, public, intercultural, and mass communication situations. The contents of the book will enable the readers tom understand the principles, forms and purposes of human communication in a variety of contexts.