The book discusses managerial functions, such as planning, organizing, leading and controlling as well as organizational functions, such as finance, marketing, operations management, management information systems, strategy and human resources in detail.
Contents: 1. Essentials of management. 2. Evolution of management theory. 3. Business environment and society. 4. Planning-a tool for effective management. 5. Management control systems. 6. Organizational structure. 7. Organizational effectiveness. 8. Business-economic fundamentals. 9. Principles of production. 10. Markets. 11. National income accounting. 12. Goals and functions of finance. 13. Financial statements. 14. Financial ratio analysis. 15. Security analysis and portfolio management. 16. Overview of human resource. 17. Job design. 18. Recruitment and selection. 19. Training and development. 20. Motivation. 21. Team effectiveness. 22. Communication. 23. Conflict management. 24. Dynamics of leadership. 25. Decision-making. 26. Emotional intelligence. 27. Stress management. 28. Creativity and entrepreneurship. 29. Organizational change. 30. Marketing research. 31. Marketing planning. 32. Designing marketing mix. 33. Customer relationship management .34. Advertising management. 35. Brand management. 36. Statistical inference. 37. Forecasting. 38. Regression analysis. 39. Index numbers. 40. Statistical quality control. 41. Production and operations. 42. Supply chain management. 43. Kaizen. 44. Six sigma. 45. The Japanese. 5S practice. 46. Total quality management. 47. Technology management.48. Management information systems and IT. 49. International management. 50. Online social media. 51. Project management.
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