This book covers complete and updated syllabus of UPTU, CCS and other state technical universities. It is classified into fourteen chapters:
The first chapter covers marketing management and marketing functions; The second chapter deals with theories and techniques of marketing; The third chapter examines consumer behavior; The fourth chapter covers product for marketing; The fifth chapter deals with price and pricing strategy; The sixth chapter examines various channels of distribution; The seventh chapter describes distributors planning and strategy; The eighth chapter discusses location and structure of warehouse; The ninth chapter examines incoming material receipt; The tenth chapter deals with retrieval and transaction processing system; The eleventh chapter discusses inventory management; The twelfth chapter focuses promotional strategies; The thirteenth chapter describes personal selling; The last chapter describes direct marketing.
Chapters have been written to keep in mind the latest trends. The explanation has been simplified to the levels of students. It is expected that the book will provide the complete solution to the students of BBA and MBA for this subject.
ABOUT THE AUTHOR Abhishek Yadava
Abhishek Yadava received B.E and M.E in the field of Electronics and Communication Engineering. He has about eight years of teaching and research experience. Presently he is working as Assistant Professor at VIT, Meerut (UP). He is the author of more than one dozen books under various publications in the area of Electronics Engineering. His areas of interest include Communication Technologies, Digital Image Processing, Neural Networks and all advanced developments. He has published more than 50 national papers and 10 international papers.
ABOUT THE AUTHOR Kajal Rana
Kajal Rana is one of the pronounced faculty members in the field of management. She has working experience of more than ten years. She has worked with the industry also. She has written many national and international research papers. She has also authored many books in the field of Engineering and Management. Presently she is associated with VIT, Meerut.
ABOUT THE AUTHOR S C Arya
S.C. Arya holds B.Sc., M.Sc., M.C.A and M.Phil degrees. He has a rich experience of teaching P.G courses in Mathematics and Computer Science. Presently he is working with Global Institute of Technology, Greater Noida (U.P). He authored many books related to Computer Science and has published more than 50 national papers and 10 international papers.
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