Private labels are taking the world by storm and also flooding the Indian markets. Today, private label products have evolved into strong brands in their own right and, in many cases, are challenging the once dominant manufacturer brands. The future of private labels appears bright with ample scope to grow, as long as retailers continue to be innovative. To be successful, retailers must retain customer loyalty, generate a strong store identity, and compete effectively.
ABOUT THE AUTHOR Lakshmaiah Botla
Lakshmaiah Botla is currently a Faculty Associate with ICFAI-Books, a division of the ICFAI University Press. Prior to this he was an ICSSR-Doctoral Fellowship Awardee to pursue his Ph.D. at Institute of Public Enterprise, Hyderabad for three years. He has taught Strategic Management and Service Marketing to MBA students. His basic degree is an MBA with marketing specialization. He has a liking for Indian Philosophy and its application to business strategies.
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