Product Management (Text, Cases and Practical Assignments)

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The first edition on â€œProduct Managementâ€ deals with seventeen chapters. It mainly discusses the issues involved in product decisions, right from in production to marketing mix, Product Planning, New Product Development Managing PLC, Test Marketing, Market segmentation and selection of target markets, Market Research for New Products, managing Branding and Brand Equity, Product positioning, product failures and so on. The important feature of this book is that it blends theoretical as well as practical assignments of the Product Management in the Indian context and provides a comprehensive coverage of the topic in a readable style.

ABOUT THE AUTHOR S.L. Gupta

Dr. S.L. Gupta is a reader at Maharaja Surajmal Institute. He obtained his Master Degree in Commerce from University of Rajasthan and MBA from Centre for Management Development Modinagar. Dr. Gupta has 4 years of corporate experience and 12 years of academic experience. He has had an excellent academic record at his credit since very beginning. He has been teaching Marketing Management, Marketing Research, Sales and Distribution Management, and Service Marketing since 1992. He is accredited as a Management Teacher by All India Management Association.