A practical guide to public relations — how it works and what it can do for your business… This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR ("e-PR") and world-wide-web exploitation. Areas covered include: corporate identity; getting media coverage; public relations on the internet; dealing with reporters and interviewers; sponsorship; corporate advertising; good customer relation
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