Public Relations Writing

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Public Relations Writing: Principles in Practice is a comprehensive text that guides its readers from the most basics foundations of public relations writing – research, planning, ethics, organizational culture, law, and design – through to the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. It begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences. The book also discusses the importance of language and its application that leads to elegant, finely-tuned, and effective messages. New to Second Edition: Covers foundational theory at the beginning of the text with references and applications woven throughout the book; Includes chapters devoted exclusively to writing for the Web, delivering crisis messages, and broadcast and speech writing; Provides more examples from the corporate, government, sports, entertainment, education and nonprofit sectors; Includes multiple samples from the same organizations to demonstrate a common public relations message across writing genres; Demonstrates how clients operate in the real world rather than in a fictitious location; Includes new and revised exercises. Public Relations Writing is ideal for undergraduate and graduate courses in Public relations writing, media writing, and media relations. An Instructor’s Resource Manual is available on CD to qualified adopters. These resources include ideas for adapting the text for use with real-world clients, additional full-text examples, PowerPoint presentations, and ideas for course and student assessment.

ABOUT THE AUTHOR Donald Treadwell

Donald Treadwell is a professor in the Department of Communication at Westfield State College. He teaches courses in public relations writing, public relations, organizational communication, communication research, and communication theory. He is the communication internship program coordinator and advisor for graduate and continuing education. He has published in Public Relations Review, Communication Monographs, Journal of technical Writing and Communication, Journal of the Association of Communication Administration, and international health education journals. He is a member of the National Communication Association and the Communication Institute for Online Scholarship and the international consulting experience in agricultural extension and health communication.

ABOUT THE AUTHOR Jill B. Treadwell

Jill B. Treadwell has 30 years’ experience in publications and public relations. She has managed PR campaigns for US and international companies as well as for nonprofit and educational organizations. She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies. In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing, and other writing courses in both classroom and online settings at Westfield State College.

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Bibliographic information

Title
Public Relations Writing
Author
Edition
2nd ed.
Publisher
ISBN
8178295369
Length
xxvi+517p., Figures; Appendices; Glossary; Index; 26cm.
Subjects