Research is the systematic process of collecting and analyzing information or data in order to increase our understanding of the phenomenon with which we are concerned. Research is not merely information gathering but also information discovery which leads to expertise and accurate reference skills. There are two major philosophical school of thought positivism and post-positivism that are important perspectives for contemporary social research. Most social research undoubtedly originates from some general or specific problem. Research requirements are best met if research endeavours are underpinned by a minute and careful consideration of the previous as well as on going researches. Main emphasis in this book is on quantitative research techniques. This book is basically designed to provide basic research methods and statistical techniques and by applying rigorous research process a research can simultaneously address a local problem and comfortably contribute to the development of the profession or field of study. This work will be of immense help to the research professionals.
ABOUT THE AUTHOR Mahesh K. Jain
Dr. Mahesh K. Jain, born at Rohtak in 1950 and educated at Hathras, Agra and Meerut, obtained his M.A. (Econ.) and M.Com, degrees from Agra University and Ph.D. (Econ.) from meerut. Basically an academic, Dr. Jain is associated with several social, literary, cultural organizations and possesses expertise in Print-media. He has written and edited nearly two dozen research publications on various subjects like: Management, Finance discipline, Planning, Research Methodology, Literature, and Jainology both in English and Hindi. Some of his published works are: (1) Encyclopedia of Jain Religion (Eleven Volume); (2) Jain Agams; (3) Jaina Art and Architecture: Northern and Eastern India; (4) Jaina Art and Architecture: Western, South India and jaina Bronze in Museums; (5) Jaina Economic Life; (6) Jaina Philosophy – in 2 Vols.; (7) Jaina Religion; (8) Jaina Social Life; (9) Jaina Worship and Rituals; (10) Jainism: Rishabha Deva to Mahavira; (11) Jainism and Western Thinkers; (12) Consumer Behaviour; (13) Research Methodology; (14) Management: Principles and Techniques; (15) Elements of Marketing Management; (16) Lord Mahavira; (17) Rojgar Siddhanta and Rajasva (H); (18) Samastigat Arthik Siddhanta (H); (19) Rajasva ke Siddhanta (H); (20) Bhartiya Niyojan (H).
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