Research Methodology in Media Studies

This book titled, "Research Methodology in Media studies" provides readers with an introduction to media, mass communication and journalism. It describes, besides general aspects, fields of studies in investigative journalism, analytic journalism, online journalism, data driver journalism and database journalism. An introductory overview of research methodology is given with details of steps in conducting research and research qualitative research, quantitative research and comparative historical research are dealt. Similarly, methodology is described with focus on scientific inquiry and model building. Research design methodology; survey methodology; empirical evidence; experiment; and collaborative method from the highlights herein. This book also provides readers with on overview of research methods and techniques used in media studies with additional focus on understanding of role analysis, axiom, logical reasoning. Areas of advertising research, marketing research, action research, participatory action research, and community based participatory research are covered.