Research Methodology: Logic, Methods and Cases

Research Methodology-Logic, Methods and Cases shares valuable, rarely accessible methodological insights, capable of turning seekers into mature researchers. Besides postgraduate management students, others such as research/doctoral scholars, academicians, practising researchers, consultants, and corporate executives connected to research will also find this book useful as it illustrates the philosophical underpinnings of research procedures in detail. The book also shares important methodological insights. The book makes research intuitive, effective, and enjoyable by divulging philosophical and logical ideas that are key to comprehension of others’ research and success in one’s own research.

Contents: 1. Introduction to research and research methodology. 2. Science and scientific thinking. 3. The research process. 4. Research design. 5. Formal logic, deduction and induction. 6. Theories and hypotheses. 7. Explanation, prediction and laws. 8. Observation, measurement and data. 9. Statistical sampling. 10. Parametric and non-parametric statistics. 11. Hypothesis testing and managerial decision-making. 12. Introduction to advanced statistical concepts and applications. 13. Data collection methods. 14. Reporting the research. 15. Questionnaire design. 16. Field operations.