Retailing: Emerging Global Trends

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One of the spin-offs of increasing globalization has been the almost parallel rise in growth of global retail chains. Thanks to their influence on the purchases made by shoppers, they hold a huge bargaining power. Quite a few global retail chains dictate terms to the manufacturers, be it on price, packaging (in lots suitable to them) or delivery (directly to their outlets). Many retailers are going global and their power rises correspondingly, in line with their global scale of operations. Even if the geographical spread through outlets in different countries is restricted to major retail chains, most big retailers source their products globally. No wonder, a majority of the top retailers operate globally. Divided over three sections, the collection of seventeen articles throws light on both the Indian and the global scenarios.

ABOUT THE AUTHOR K. Suresh

K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.