This book entitles “Rural Entrepreneurism†is a compilation of research papers presented in a National level seminar organized by the Post Graduate Department of Commerce, Cardamom Planters Association College, Bodinayakanur (Madurai Kamaraj University, Madurai) under the Directorship of Dr. S. Maria John, Reader in Commerce, Cardamom Planters Association College, Bodinayakanur, Tamilnadu. The seminar was organized manly to focus the role played by the rural entrepreneurs in the socio economic development of the country and the various problems faced by them. Research papers were received from the faculty members of different universities and colleges on different aspects of Emerging Trends on Rural Entrepreneurism, Prospects and Challenges of Rural Enrepreneurism, Prospects and Challenges of Rural Entrepreneurs and Entrepreneurism in the Cooperative and Information Technology sector. As the contents of the research articles were highly informative and are expected to be useful to the general public, research scholars, students and fellow-faculty and such articles are compiled in the form of a book. This publication is mainly intended as part of the effort in creating awareness among the readers about the need for rural development through creative entrepreneurship in different walks of life.
ABOUT THE AUTHOR R. Jeyabalan
Dr. R. Jeyabalan, M.Com., P.Phil., Ph.D. He is actively engaged in research activities in the field of small scale industries. He has been successfully guiding appreciable number of M.Phil scholars since 1990. He also has coordinated state level and national level semianrs organised by the Department of Commerce, CPA College Bodinayakanur.
ABOUT THE AUTHOR S. Krishnamurthy
Dr. S. Krishnamurthy, M.Com., M.Phil., Ph.D. He is a Co-author of the textbook entitled "Investment Management". He is a regular contributor of various articles to leading state and national level magazines and journals on the topics related to Commers, Management etc. He is a recognised research supervicor of Maduria-Kamaraj University and guiding successfully the scholars doing their research through. DLP of Madurai Mamaraj University.
ABOUT THE AUTHOR S. Maria John
Dr. S. Maria John M.Com., B.Ed., Ph.D., PGDCA is currently working as Reader in Commerce in Cardamom Planters Association College Bodinayakanur, affiliated to Madurai Kamaraj University, Madurai. He has more than 20 years of teaching aat College level. He was awarded the Doctorate of Philosophy through Madurai Kamaraj University in 1995. He is actively engaged in social science research since 1990. He is the author of three books meant for students studying Management, Commerce and Banking at the Undergraduate and Postgraduate level. He is at his credit, participation in number of state level and National level seminars, publication of research articles in journals of national importance and special knowledge in Information Technology.
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