Rural markets in India are gaining a lot of ground with MNCs marketing FMCGs and durable products due to saturated urban markets and rising rural incomes. Distribution channels in villages include haats, mandis and bazaars. This book captures the developments in rural markets and the scope and initiatives of rural marketing in India.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
There are no reviews yet.