ABOUT THE AUTHOR Ashish Sharma
Mr. Ashish Sharma is working as a lecturer in University Institute of Management, Rani Durgawati University, Jabalpur. He is Master of Business Economics with specialization in Marketing. His area of research is Strategic management, Brand management and Advertising. He has a publications of 29 Research Papers in National and two in International Journals. He has participated six national and one International conference. He has done one full fledge research assignment title as “Review of existing Management system of Swarna Jayanti Gramin Swarojgar Yojna and in-corporation of New Vision and Concept†on behalf for District Rural Development Authority (Govt. of M.P.) Jabalpur.
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