In war, there is only one aim: to win, In business, the aim is to be the market leader. In the intense competition of today’s corporate world, CEOs cannot merely apply the theories of management they learnt in classrooms-unless, of course, they are content with mediocre success. No corporation can hope to succeed without proper strategies, discipline and determination-and there is no better place to learn those from than the battlefield. Why was Napoleon defeated at Waterloo? What kept Hernando Cortez and his men going in alien, inhospitable conditions in Mexico? How did Belisarius hold off Rome from the Goths for over a year with only a handful of soldiers? S.T.R.I.P.T.E.A.S.E.- The Art of Corporate Warfare studies military strategies, some brilliant, others flawed, taken from the times of Alexander right up to recent military campaigns, and applies them to the dynamic, cut-throat world of modern business where ignoring minor details can spell disaster. The book highlights the importance of: selecting and maintaining an aim, concentrating force at the decisive point, economic use of resources, boosting the morale of your workforce, surprising your competitor. Written by Mukul Deva, a successful entrepreneur who learnt the lessons in this book while on operational duty in Sri Lanka and at the Siachen Glacier during his service in the Indian Army, S.T.R.I.P.T.E.A.S.E. is the easiest way to learn from the great history of warfare and transform your business into an even more successful and profitable organization.
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