The decade starting 2009 can be defined to be that of innovative marketing in India. Quality and service remain important success parameters in product delivery that enables it to reach the consumer in quick time with least cost and no damage and it has remained the basic mantra that has at once baffled, intrigued and inspired corporate to find avenues unheard of, earlier. Several companies are trying to adjust to the scenario and others are still groping in the dark. Sales as the breadwinner remains on the top of corporate agenda as unless it is streamlined nothing worthwhile can be achieved. The emphasis of business has rightly shifted from manufacturing to sales and marketing leading to major benefits to the customer. Companies have realized that the task that does not directly relate or benefit the customer is either redundant or can be easily be outsourced. Supply chain, logistic support have become the pivot on which the marketing/customer plan takes root and succeeds. The book essentially projects the vision of sales and distribution as two major components of marketing, and it should create an urge to learn and excel in the important business area.
ABOUT THE AUTHOR U C Mathur
Prof. U.C. Mathur, recipient of Shiksha Rattan Puraskar is presently, Director MDP and Professor at the Integrated Academy of Management and Technology (INMANTEC), Ghaziabad. Besides teaching, Prof. Mathur is involved in management training for the corporate managers, and corporate consultancy and has written textbooks on a variety of management subjects, that are being used as textbooks in most prestigious business schools internationally as well in India.
Professor Mathur intertwines the teaching with Indian Spiritual Thought based on Laws of Nature and the value based management, so earnestly required in the Indian business.
Professor Mathur started his career in the corporate world as a Junior Manager; came to hold positions as President and CEO World Digital, CEO Modi-Telecom, CEO/Vice President Escorts Telecom and General Manager of Uptron. Later Prof. Mathur took to teaching Management students. He has taught at the Maharishi Institute of Management as Core Professor and as visiting professor at the Delhi School of Economics, Delhi University, and Institute of Management Technology Ghaziabad, Institute of Management Studies Noida, Institute of Management Research Ghaziabad, Goa Institute of Management Goa.
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