Satellite Television and the Internet: History, Development and Impact

By mid 90s India experienced incredible changes due to revolutionary impacts of Satmass Media (a word coined by the author to indicate the mass media that use satellite technology). The mushrooming of electronic and satellite communication and the rapid technological growth in communication process, witnessed during the recent years have changed the complete profile of media as never before. Though the Urban and Semi Urban regions of India have witnessed an extensive use of revolutionary impacts of Satellite TV and the Internet, their impact among the rural areas has been very little due to various reasons. This book deeply analyses the impact of two Mass Media revolutions Satellite TV and the Internet at all geographical levels, while discussing the detailed history and growth of these new media. This book is useful to students, professionals and researchers who are in the field of mass communication, journalism, cultural studies and various allied areas.